Latest posts
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The Eagle, The Condor, and The Truth
There’s a march in Plymouth, MA on Thursday at Noon SHARP. Businesses and families across the United States prepare for Thanksgiving with stories of turkey, football, and a peaceful meal. However, for Indigenous people, and for me personally, the fourth Thursday in November holds a very different meaning. The Spirit Behind “Machi” Why Machi Marketing…
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Free, Freemium, or Open Source? A Small Business Owner’s Guide to “Free” Software
As a small business owner, you’re a master of your craft. But you’re also the CEO, the Head of Marketing, and, all too often, the entire IT department. You’re constantly looking for tools to make your life easier: project managers, social media schedulers, design apps… and you’ve probably noticed that many of them are labeled…
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A Solopreneur’s Guide to Smart, Low-Cost Tech
I recently had the pleasure of speaking at the Symposium Summit 6.0, and I wanted to share the core message of my talk with all of you. As a small business owner, your technology is either supporting you or silently sabotaging you. There’s often no in-between. When you first start your business, you don’t have…
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Why I Was Quoted in a Project Management Book
I have some exciting news to share, and it comes with a bit of a plot twist. Published Contributor Announcement I was recently honored with the opportunity to be quoted as a contributor in “Managing Multiple Projects,” the new book by renowned project management expert, Elizabeth Harrin. Holding the book for the first time was…
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A Shared Architecture of Deception
Every great con requires a foundation of trust. Whether in a Silicon Valley lab or a Seoul clinic, the mechanics of manufactured credibility remain identical. Dr. Han of K-Pop Demon Hunters and Elizabeth Holmes of Theranos are two sides of the same counterfeit coin. They are masters of selling a narrative, not a product—proving you…
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Google Search Console is now including AI Searches
Heads up, small businesses: Google Search Console is now counting AI clicks! Here’s why it matters. Hey small business owners! You’re likely busy juggling a million things, from serving customers to managing inventory. So, when Google makes a change to how it tracks your website’s performance, it’s understandable if your eyes glaze over. But trust…
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Don’t Sabotage Success: Why Cutting Funds for Small Business Mentors is a Big Mistake
Why Cutting Funds for Small Business Mentors is a Big Mistake Don’t Sabotage Success: Hey Small Business Owners, Let’s talk about something really important that directly affects you and the future of small businesses across America. You know how hard it is to get a business off the ground, right? The long hours, the countless…
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Maximizing Impact on a Budget
In today’s competitive business landscape, small business owners often feel that effective marketing requires deep pockets. The good news? You don’t need a Fortune 500 budget to make a significant impact. You can leverage cost-effective strategies to grow your business while keeping expenses manageable. Digital Marketing on a Shoestring Budget Digital platforms offer powerful ways…
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Small Business Marketing on a Shoestring: Stretching Your Budget and Maximizing Impact
As a small business owner, you’re likely juggling multiple priorities, and marketing might not always be at the top of your list. Especially when budgets are tight, it can be tempting to put marketing on the back burner. But the truth is, consistent and effective marketing is crucial for attracting customers, building brand awareness, and…
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The “I’ll Do It Later” Marketing Trap
We’ve all been there—too many tasks, too little time. So, marketing gets pushed to “later.” But here’s the problem: Later rarely comes. Marketing is like working out. You don’t see instant results, but over time, consistency builds momentum. The key? Make it manageable. Here are three ways to stop putting it off: ✅ Batch your…