I have some exciting news to share, and it comes with a bit of a plot twist.
Published Contributor Announcement
I was recently honored with the opportunity to be quoted as a contributor in “Managing Multiple Projects,” the new book by renowned project management expert, Elizabeth Harrin.
Holding the book for the first time was thrilling, but it also prompts a fair question some colleagues have asked: “You’re a marketer. What are you doing in a project management book?”
The answer gets to the very heart of what makes marketing successful in the first place.
The Secret Life of a Marketer: We’re All Project Managers
Here’s the truth: a marketing plan is just a dream until it’s executed.
Behind every successful product launch, seamless rebrand, and high-impact digital campaign is a mountain of project management. We juggle artists, analysts, copywriters, and coders. We manage shifting timelines, complex dependencies, and tight budgets—reporting to stakeholders with high standards.
This is the bridge between our two worlds: Great marketing is great project management.
The Story Behind My Quote
Elizabeth Harrin featured my perspective on a challenge every marketer recognizes: the classic stakeholder dilemma of demanding fast, perfect, and groundbreaking results without providing the necessary tools, budget, or resources.
The “Make Magic Happen” Dilemma
“We’re often asked to build a viral campaign on a shoestring budget or double lead generation with zero additional ad spend. Navigating that conversation—managing expectations and advocating for resource needs—is one of the most critical skills in marketing.”
Why This Matters For You
Bridging Strategy and Execution
Being featured in this book validates a core philosophy: structure, discipline, and execution are the bedrock of creativity.
When you work with Machi Marketing, you get a partner who understands branding, storytelling, and strategy—backed by the operational capability to lay the tracks so the train arrives at the station on time.
I am incredibly grateful to Elizabeth Harrin for including my voice in this important conversation. If you manage projects of any kind, I highly recommend grabbing a copy of Managing Multiple Projects.
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