Category: Blog
The Eagle, The Condor, and The Truth
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There’s a march in Plymouth, MA on Thursday at Noon SHARP Here’s a social media post you can share. I left off the UAINE seal so there’s no confusion about it being an official image from them. Businesses and families across the United States are preparing for Thanksgiving. Usually, people associate this time with turkey,…
Free, Freemium, or Open Source? A Small Business Owner’s Guide to “Free” Software
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Why “Free” Software is So Confusing As a small business owner, you’re a master of your craft. But you’re also the CEO, the Head of Marketing, and, all too often, the entire IT department. You’re constantly looking for tools to make your life easier: project managers, social media schedulers, design apps… and you’ve probably noticed…
A Solopreneur’s Guide to Smart, Low-Cost Tech
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I recently had the pleasure of speaking at the Symposium Summit 6.0, and I wanted to share the core message of my talk with all of you. As a small business owner, your technology is either supporting you or silently sabotaging you. There’s often no in-between. When you first start your business, you don’t have…
Why I Was Quoted in a Project Management Book
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The Marketer’s Plot Twist I have some exciting news to share, and it comes with a bit of a plot twist.I was recently honored with the incredible opportunity to be quoted as a contributor in “Managing Multiple Projects,” the brilliant new book by renowned project management expert, Elizabeth Harrin. You can imagine my excitement holding…
A Shared Architecture of Deception
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1. The Foundation: Manufactured Clout as Infrastructure Every great con requires a foundation of trust. Both Holmes and Dr. Han built theirs not on substance, but on the appearance of elite endorsement. 2. The Product: The “Magic Box” with a Mundane Secret The core of both scams is a product that promises miraculous, revolutionary results…
Google Search Console is now including AI Searches
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Heads Up, Small Businesses: Google Search Console is Now Counting AI Clicks! Here’s Why It Matters. n Hey small business owners! You’re likely busy juggling a million things, from serving customers to managing inventory. n n So, when Google makes a change to how it tracks your website’s performance, it’s understandable if your eyes glaze…
Don’t Sabotage Success: Why Cutting Funds for Small Business Mentors is a Big Mistake
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Why Cutting Funds for Small Business Mentors is a Big Mistake Don’t Sabotage Success: Hey Small Business Owners, Let’s talk about something really important that directly affects you and the future of small businesses across America. You know how hard it is to get a business off the ground, right? The long hours, the countless…
Maximizing Impact on a Budget
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In today’s competitive business landscape, small business owners often feel that effective marketing requires deep pockets. The good news?You don’t need a Fortune 500 marketing budget to make a significant impact. Let’s explore how you can leverage cost-effective strategies to grow your business while keeping expenses manageable. Digital Marketing on a Shoestring Budget Digital platforms…
Are Directories Useful?
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Google Says No, but their Leaked Documents say Yes Keep a simple list of every directory where your business is listed. That way, if you ever update your phone number, website, address, or other details, you’ll have an easy checklist to make sure everything stays consistent. Here’s a list of directories to look into: Want…
Small Business Marketing on a Shoestring: Stretching Your Budget and Maximizing Impact
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As a small business owner, you’re likely juggling multiple priorities, and marketing might not always be at the top of your list. Especially when budgets are tight, it can be tempting to put marketing on the back burner. But the truth is, consistent and effective marketing is crucial for attracting customers, building brand awareness, and…
