Curiosity is the single biggest advantage in marketing, entrepreneurship, and honestly, staying sane while everything keeps changing.
The Year Everything Changed
This past year has been a period of intense growth—transitioning from a full-time job to running a business as a marketing consultant.
The hardest part has not been strategy or client work; it has been managing time, protecting focus, and knowing when to step away from a project that has had my full attention for 4+ hours.
It has been a challenging, messy, and incredibly rewarding beginning—and it is very much only the start.
Ego, Imposter Syndrome, and Learning
One of the most valuable lessons this year has been learning to set ego aside without sliding straight into imposter syndrome.
“The balance comes from committing to being a lifelong learner instead of needing to be the smartest person in the room. When the goal is learning, ‘not knowing’ stops being a threat and becomes an invitation.”
A Neurodivergent Superpower
Curiosity is effectively a built-in feature of my neurodivergent brain. The more “irrelevant” something seems to my daily life, the more fascinated I become with it—precisely because it feels like a complete mystery.
That curiosity makes it easier to set aside ego, because there is always more to discover, especially in marketing and technology, where the tools, platforms, and possibilities evolve daily.
Why Unrelated Topics Matter
There is huge power in learning about things that appear completely unrelated to your work. You don’t know what you don’t know, and you cannot see the connections that are possible until you give your brain new raw material to work with.
Often, the insights show up later while working, building, or problem-solving—and suddenly something from a “random” topic becomes the missing puzzle piece.
How This Shapes My Work
As a marketing consultant, curiosity is the reason I do not niche down into a single industry. I work with small and medium-sized businesses across an eclectic mix of spaces.
Every new industry teaches me something I can bring back to another, creating unexpected connections and giving my clients an edge they would not get from a siloed approach.
Eclectic Client Spaces I Work With:
Interesting Rabbit Holes to Explore
If this perspective resonates with you, here are a few fascinating topics to feed your curiosity:
Caño Cristales: The “Liquid Rainbow”
Colombia’s river of five colors and the unique endemic plant life that makes it change hue.
Explore geology →The Science of Wool
Why natural wool fiber resists odor, regulates body temperature, and resists flame.
Read the research →Bioluminescent Bays
Natural marine habitats where the ocean glows blue when movement passes through it at night.
View places →Extremophile Life Forms
Organisms that thrive in boiling hydrothermal vents, high acidity, and deep-sea pressure.
Learn biology →“Frozen Smoke” (Aerogel)
The science and modern industrial applications of ultra-light synthetic solid materials.
Discover materials →Evolution of Writing Directions
How global writing systems developed left-to-right, right-to-left, and vertical orientations.
See the map →Psychology of Everyday Design
The hidden user-experience design behind everyday objects like doors, supermarkets, and signals.
Read design notes →Undersea Internet Cables
How physical submarine cables across ocean floors carry global web traffic.
Deep dive →Want a Fresh Perspective on Your Marketing?
Let’s combine unexpected insights with proven strategy to give your business a competitive edge.
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