Here’s What’s Happening Right Now

You’re running a growing business. You’re doing everything you can think of:

• Building your brand
• Managing social media
• Trying to get better Google rankings
• Running ads (maybe)
• Sending emails to your list

But here’s the problem: None of it’s connected.

You’ve got marketing happening everywhere, but there’s no system holding it together. It’s like having all the ingredients for a great meal sitting on your counter, but no recipe to combine them.

That’s why you’re overwhelmed. That’s why your marketing feels chaotic. That’s why you’re not seeing consistent results.

Let me show you the ONE thing that changes everything.

The Truth About Growing Businesses

I work with small business owners every week who are stuck in this exact situation.

They’re making good money. But their marketing? It’s a mess. Random tactics. No clear strategy. Lots of activity, minimal results.

Then I show them something that literally transforms everything:

The concept of marketing systems.

Not complicated. Not expensive. But powerful.

What’s a Marketing System? (And Why Your Business Needs One)

A marketing system is just a predictable, repeatable process that turns strangers into paying customers.

Right now, you probably have this:

• Random social media posts (when you remember)
• Ads running without clear tracking
• A website that might or might not convert visitors
• Email list you’re not sure how to use
• No clear idea which channel brings actual customers

What you NEED is this:

• Clear target audience (who exactly are you trying to reach?)
• Consistent messaging (same message across all channels)
• Defined customer journey (step-by-step path from awareness to purchase)
• Measurement systems (you know exactly what’s working)
• Automation (things run on their own once set up)

That’s a system.

Here’s what happens when you build one:

Before (No System):

• Spend $3,000/month on marketing
• Get random results (2-3 customers some months, zero others)
• Never know what’s working
• Feel stressed and overwhelmed
• Customers seem to show up by accident

After (With System):

• Same $3,000/month spend
• Get predictable 8-10 new customers every month
• Know EXACTLY which channels work
• Feel organized and in control
• Customers flow in consistently

Same money. Different reality. The difference is systems.

The 3 Essential Systems Every Growing Business Needs

SYSTEM #1: Your Target Audience System

Most businesses have NO idea who they’re actually trying to reach.

They say things like: “Well, everyone could use our services!”

No. No, they can’t. And trying to market to everyone means you’re marketing to no one.

Real example: I worked with a gym owner who was running Facebook ads to “everyone interested in fitness.”

He was getting thousands of clicks but zero members.

When we built a target audience system, we got specific:

• Need accountability and community
• Women, 35-55 years old
• Busy professionals
• Want to lose weight but hate gyms
• Never had fitness success before

When we targeted just THOSE people, everything changed.

Same ad budget. 400% more members acquired.

What goes in your target audience system:

1. Demographics (age, location, gender, income)

2. Psychographics (values, pain points, goals, fears)

3. Behaviors (how they search, where they spend time)

4. Their biggest problem (what keeps them up at night?)

5. What they want from your business

Once you have this, every marketing decision becomes obvious.

SYSTEM #2: Your Customer Journey System

Here’s where most businesses mess up:

They expect people to go from “I’ve never heard of you” to “I’m ready to buy” in one step.

It doesn’t work that way.

Real journey looks like this:

Stage 1: Awareness – Person searches for solution to their problem – Your content shows up – They discover you exist

Stage 2: Interest – They read/watch your content – They like what you have to say – They want to learn more

Stage 3: Consideration – They compare you to other options – They check out your website, testimonials, portfolio – They’re seriously thinking about it

Stage 4: Decision – They reach out for consultation/quote – They’re ready to buy

Most businesses only focus on Stage 4. They ignore Stages 1-3.

That’s why prospects disappear. You’re not meeting them where they are.

What goes in your customer journey system:

1. Awareness content (blog posts, videos, free guides that solve problems)

2. Interest content (case studies, testimonials, deeper how-to guides)

3. Consideration content (free consultations, comparison guides, objection-handling content)

4. Decision content (clear pricing, how to buy, guarantee/risk reversal)

Each stage has different content and CTAs.

Example: At Awareness stage, CTA is “Read the free guide.” At Decision stage, CTA is “Book your free consultation.”

When you build this system, people naturally flow from awareness to customer instead of falling off.

SYSTEM #3: Your Measurement System

Here’s the painful truth: Most business owners have no idea if their marketing is working.

They spend $2,000/month and hope for the best.

A measurement system fixes this.

What goes in your measurement system:

1. What metrics matter (not vanity metrics – real business metrics)

2. How to track each channel (which ads bring actual customers?)

3. Monthly reporting process (what gets measured gets improved)

4. ROI per channel (which channels deserve more budget?)

Real example: One of my clients tracked this religiously.

Month 1: Email brought 3 customers at $150 each. Website brought 1 customer at $500.

Month 2: Email brought 5 customers at $90 each. Website brought 0 customers.

Month 3: Email brought 7 customers at $60 each. Website brought 0 customers.

What did she do? Cut website marketing by 80%. Doubled email investment.

Why? Because the system told her where the real customers were.

Why Systems Matter More Than Tactics

Here’s what I see happen with business owners who skip systems:

They chase every new tactic:
– “TikTok is growing, let’s try TikTok!”
– “Someone told me LinkedIn works, let’s go there!”
– “This new funnel hack is amazing!”

They jump around constantly. Nothing compounds. They’re always starting over.

Owners who build systems instead:

– Pick proven channels for THEIR audience

– Master those channels (consistency over variety)

– Measure and optimize – Compound results over time

That’s why they go from struggling to thriving.

It’s not about having more tactics. It’s about having a system.

The Real Cost of Ignoring This

Let me be blunt: Not having marketing systems is costing you money.

Right now.

The math:

You’re spending time on marketing that doesn’t connect to revenue.

If you’re spending 10 hours/week on marketing without systems, that’s: – 10 hours × $50-100/hour (conservative value of your time) = $500-1,000/week – $2,000-4,000/month in wasted time

That’s not even counting wasted ad spend.

But here’s the bigger picture:

If you had systems, you could acquire customers for 50% less. If you’re acquiring 5 customers/month at $300 each, that’s: – Current cost: 5 × $300 = $1,500 – With systems: 5 × $150 = $750 – Monthly savings: $750 – Annual savings: $9,000

And that assumes you don’t INCREASE customers. What if systems double your customer acquisition?

Then you’re looking at $18,000+ per year in additional revenue from the same marketing budget.

This isn’t theory. This is what happens when you build systems.

How to Build Your First System (This Week)

You don’t need to overhaul everything. Start with ONE system.

Step 1: Define Your Target Audience (1-2 hours)

Ask yourself:

– Who is your PERFECT customer?

– How old are they?

– What’s their income?

– What’s their biggest pain point?

– Where do they spend time online?

– What does success look like for them?

Write this down. Make it specific, not vague.

Step 2: Map Your Customer Journey (2-3 hours)

For each stage (Awareness, Interest, Consideration, Decision):

 – What content do they need?

– Where will they find it?

– What’s the CTA?

Keep it simple. You can have just one piece of content per stage to start.

Step 3: Set Up Basic Measurement (1 hour)

For each marketing channel, track:

– Money spent this month

– Customers acquired this month

– Cost per customer

– Does this channel make sense to keep?

That’s it. Simple spreadsheet.

What Happens Next

You have two choices:

Choice 1: Keep doing random marketing tactics. Hope something works. Feel overwhelmed. Never know what’s actually producing results.

Choice 2: Build a system. Know exactly what’s working. Acquire customers predictably. Free up time and money.

The business owners who choose #2 are the ones who scale.

Let’s Build Your System Together

Here’s my suggestion: Let’s do a free marketing systems audit.

I’ll look at what you’re currently doing and tell you:

1. What’s working (keep doing this)

2. What’s wasting time/money (stop or fix this)

3. What’s missing (the gaps costing you customers)

4. Your first step (what to build first)

No sales pitch. Just honest assessment. If your current marketing is solid, I’ll tell you. If it needs systems (which is usually the case), I’ll show you what to build.

Here’s what to do:

Bring your current marketing to a 15-minute call. We’ll map out what’s working and what’s not.

Ready?

Book a time that works

I’ll have you knowing exactly what to build by next week.

One More Thing

While you’re thinking about it, ask yourself:

“Could I explain my marketing strategy to someone in 5 minutes? Or would I ramble for 20 minutes and still not make sense?”

If it’s the second one, you don’t have a system yet. And that’s costing you.

Let’s fix it.

Book a time that works

FAQ

Q: “Don’t I need to master all marketing channels?”

A: No. Most successful businesses are great at 2-3 channels. Master those. Let go of everything else.

Q: “How long before systems start working?”

A: You’ll see small improvements in week 1. Real compound results by month 3-4. Long-term payoff by month 6+.

Q: “Can I build a system myself?”

A: You can. It takes time and experimentation. Or you can get help to do it faster and better. Your choice.

Q: “What if my business is too small for systems?”

A: Systems actually help small businesses more than big ones. They’re how you scale without going crazy.

Q: “How much does this cost?”

A: Depends on what you need. We’ll talk about options on the call.

Next Steps

1. Answer the questions in “Step 1” above (target audience)
2. Map out your current customer journey
3. Set up basic measurement tracking
4. Schedule Your Free Marketing Systems Audit Here

Do this before the call, and we’ll have a lot to work with.

See you soon.

—Michelle

P.S. If you’re already running a tight marketing system with predictable results, great! But for the 90% of growing businesses still throwing spaghetti at the wall, this audit will change your game. Let’s talk.

Book a time that works