Latest posts
-
The Case of Yara & Media Perception
Last night I was watching a docuseries on Netflix, and it got me thinking deeply about how media shapes our perception of reality, people, and brands. ⚠️ Spoiler Warning: This post discusses details from the Netflix docuseries The Case of Yara: Beyond Reasonable Doubt. This ties back to the concept of social currency—similar to my…
-
The Expert Trap: How Industry Jargon is Secretly Driving Your Clients Away
When you become an expert in your field, something dangerous happens: you start talking like one. In a recording session with Ange from You’re The Boss Podcast Show, I sat down to discuss a major trap that small business owners and technical founders fall into every single day—hiding behind industry jargon. We think it makes…
-
Breaking What Wasn’t Broken: The Real Cost of Shoving AI into Customer Service
The AI Customer Service-Empathy Disconnect I recently came across a video that perfectly captures the massive disconnect between what corporate executives care about and what human beings actually need. In the video, a woman in a wheelchair was sharing her experience of being illegally discriminated against and denied access to a bus. But what caught…
-
Beyond the Hype: Why Transparency Is Our Single Best Trust Signal
As the UN Global Dialogue on AI Governance convenes its historic meetings in Geneva, global leaders are wrestling with international frameworks and data safety. On paper, it sounds like an enterprise-level compliance conversation. But on the ground, it signals a massive cultural shift that affects every single one of us running an independent consultancy, boutique…
-
The “AI Babysitter” Trap: Why Automation Marketing is a Shortcut to Nowhere
The marketing world is currently trapped on an automation treadmill. Driven by social media algorithms that demand a never-ending flood of content, companies are turning to artificial intelligence to pump out copy, graphics, and campaigns at lightning speed. It sounds like an efficiency dream. In reality, it’s creating a digital wasteland. If you look closely…
-
How a Missing Lego Collection Bankrupted a Brand’s Reputation: The Bricks & Minifigs Crisis
You know that sinking feeling when you launch a campaign and it generates zero ROI? Now imagine replacing that with a self-inflicted, viral PR catastrophe. What happens when a corporate franchise decides to wage an aggressive legal war against a YouTuber and an 83-year-old customer over missing toys? You get a masterclass in how to…
-
Private Equity, Pattern Scams, and the Future of Fiber Arts Retail
This is Part 2 of a 2-part blog series on Hobbii. If you haven’t read the first part, feel free to check that out here. The forces behind Hobbii’s unraveling — and what brands paying attention right now should do instead. 📉 The Pattern: Private Equity buys a beloved brand, strips its identity, and calls…
-
The Hobbii Case Study: What Happens When a Brand Forgets Who It’s Selling To
One LinkedIn post. Millions of angry crafters. A community that was never going to quietly let this slide. 🧶 Industry: Fiber arts — knitting, crochet, weaving 📉 Trigger: LinkedIn post proudly announcing AI use to a community actively fighting AI exploitation 🔥 Result: Mass customer exodus, viral backlash across YouTube, TikTok, Instagram, and Reddit 🏗️…
-
Duolingo Thought It Was Playing Chess. It Was Playing Checkers.
What happens when a company trades its primary competitive moat for short-term cost savings? Duolingo gave us a masterclass in self-inflicted strategic vulnerability. 🤖 AI-First Strategy: Pivoting away from contractors to automate content creation and language instruction. ⚔️ Competitive Vulnerability: Surrendering human expertise just as tech giants step in with free, model-driven tools. 📊 The…
-
Duolingo’s “Generous” Move Is Damage Control in Disguise
Let’s be honest about what’s really happening here. This week, Duolingo announced it’s opening up its advanced B2 level language learning content, previously locked behind a paywall, to all free users across nine languages. The company is framing this as a commitment to accessibility, an opportunity for job seekers, a gift to the language learning…